Novacolor Italia- Sales & Training venetian plaster Decorative Wall Finishes Mineral

Novacolor authentic Venetian Plaster and Fine Wall Finishes – Product Sales & Training

TheInsidewall  and our sister company NovacolorNearme are full  service AUTHORIZED distributor, dealer and training provider of authentic products. TheInsidewall provides local inventories and tinting of novacolor products shipped from the Central United States.  Our Central USA location provides you with faster delivery times and improved shipping costs. TheInsidewall has over 20 years of real world “on the ladder” experience as a professional applicator and trainer. We love discussing your projects and offering you our advice and our collective knowledge.

Novacolor one of the biggest players in the world of architectural design and a trendsetter in the mineral and textured paint segment. TheInsideWall supports you with these special paints and textures, that have high performance and innovative materials, with respect for the environment, efficient and cost effective solutions, as well as technical assistance and training.

Novaolor –  Fine Venetian Plaster (genuine Italian Plaster containing more than 40% real marble, lime and water) Also, an Exterior line of plasters, lime paint and color washes. It is considered a green product by the Italian tradition giving you the beauty of ancient art and durability unmatched by synthetic, paint-based imitations.


  • Novacolor decorative solutions:
  • Only  uses organic and high-quality raw materials;
  • Our Products offer low environmental impact;
  • Enhances  your surfaces creating a “piece of art”;
  • Our Creativity, R&D, provides you with cutting-edge products;
  • Colors and textures that set trends on all surfaces.



    What is Venetian Plaster?

    Simply stated Venetian Plaster is an ancient building material which originates with lime and marble. Lime that can be brought up to a high polish, low polish, matte finish, and smooth to the touch. It can also have a granular texture.

    The term Venetian Plaster also can refer to the method of application. Natural lime plasters have been around since the time of the ancient Egyptians and peoples of Antiquities. Originally, they were strictly used for the protection of structures. The Venetians took it to another level. They added natural pigment to add a decorative use both interior and Exterior.

    novacolor and TheInsidewall provides many types of  Venetian Plaster & Italian Plaster.

    novacolor and TheInsidewall bring you decades of experience in traditional lime finishes as well as innovations in exterior sealers, lime paints and exterior lime products.


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